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Sterling Lanier is the co-founder and CEO of TurnKey (www.turnkeystaffing.com), which helps venture-backed startups and high growth companies build and scale dedicated offshore software development teams across Eastern Europe and Latin America.
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TurnKey’s CEO, Sterling Lanier is an official member of the Forbes Technology Council. In his latest article – “Quinoa Salad And Other Ways To Choose The Right Software Development Process” – Sterling writes about the critical choices to make and questions to ask when setting up a software development process, and why sometimes startups veer off track.
Short on time? Here are some key excerpts from the article you can implement today:
“Almost every tech aficionado agrees that an agile methodology is pretty much the only option on the table. This is because unlike its predecessor—called “waterfall”—agile breaks up the software development cycle into separate and more frequent releases of deliverables. This allows you to collect real-time feedback as you go and course correct whenever needed.”
“There are three key elements that every software development process should include (but most don’t):
“The biggest error that most software development teams make is not spending serious time and energy on the first two steps (above) of understanding what to build and when to build it.
Have you ever heard of a startup or high-growth company that failed because it couldn’t deliver its software in time? Except for the rarest of examples, the answer is a resounding no. Instead, startups fail when they deliver a product that no one wants. Or, as translated into boring Silicon Valley jargon, they fail when they don’t achieve product-market fit.”
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Sterling Lanier is the co-founder and CEO of TurnKey, which helps venture-backed startups and high growth companies build and scale dedicated offshore software development teams across Eastern Europe and Latin America.
Prior to TurnKey, Sterling was the co-founder and CEO of Tonic Health, a venture-backed startup that remains the leading patient intake software platform among large enterprise health systems in the U.S. and is used by tens of millions of patients annually. Tonic was acquired by R1 (NASDAQ: RCM), the largest revenue cycle management company in healthcare. Prior to Tonic, Sterling founded and ran Chatter, which became one of the leading market research firms in the videogame and television industries. Chatter was acquired in 2012 by Coherency. Sterling holds a BA from Duke University and an MBA from the Anderson School at UCLA.
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