Silicon Valley is experiencing a strange déjà vu. In the middle of the AI boom, more founders are quietly pushing their teams toward an old, toxic idea: the 996 work schedule — 9 a.m. to 9 p.m., six days a week. It’s packaged as “grit,” “hyper-growth,” or “the cost of winning the AI race.”
But let’s be real: this hustle is just the way to burn out your talent faster than you can replace it. And in a market where skilled engineers have limitless options, forcing a 72 hour workweek is the fastest path to turnover, poor code quality, and brand damage.
The worst part? This pressure doesn’t stay within the AI startup ecosystem in Silicon Valley. Some offshore regions are now experiencing their own versions of 996, especially markets where overtime culture is normalized.
But there is a healthier, far more effective alternative. Companies that embrace global distributed teams, especially in Eastern Europe and Latin America, get the velocity they want without grinding their people into the ground. This is called offshore hiring, and in this article, we explain why it is superior to 996.
996 is a highly controversial practice, yet it remains popular in the tech industry. We truly believe that it is not the best foundation for your work culture, and here are a few reasons why your work ethic should not include it.
Nobody will feel at their best working from 9 to 9 six days a week permanently. Teams running on exhaustion don’t move faster; they make more mistakes. Bug rates spike, documentation suffers, and innovation drops because developers simply don’t have the mental bandwidth to solve hard problems. In high-stakes engineering (artificial intelligence, fintech, healthcare, security), tired minds create expensive failures.
A 72-hour workweek is unsustainable by design. Burnout hits even senior developers, triggering disengagement, absenteeism, and eventually attrition. Hiring a replacement can cost 2–3x an engineer’s annual salary, not to mention the lost product knowledge.
Top engineers have options. If you force a ‘996’ work culture, they’re the first to walk out the door, leaving teams with skill gaps and morale issues. In contrast, companies known for healthy environments instantly gain a competitive hiring edge.
996 environments reward “hero behavior” and punish healthy boundaries. People stop asking for help, stop raising risks, and stop speaking up about bad timelines. This leads to:
No successful product is built on fear.
In many regions, including parts of the U.S., a 72-hour mandated workweek flirts with labor law violations. It also puts leadership under scrutiny for unsafe working conditions, especially in tech sectors with growing regulatory oversight.
Extreme overtime culture isn’t unique to Silicon Valley — several global tech hubs face their own versions of 996. And while not every country experiences this problem, it’s important for companies to understand where crunch culture is still the norm.
China’s tech ecosystem popularized the 996 schedule years ago, and although there’s growing public resistance, the culture still persists in many fast-scaling firms. Tech workers in China report chronic burnout, health problems, and a lack of legal protection due to blurred enforcement of labor laws.
India’s tech and outsourcing industries often require overlapping U.S. hours, which can turn into de facto 10–12-hour workdays. The combination of time-zone pressure + large enterprise demands has normalized extended overtime for many engineers.
BPO-heavy markets often structure work around U.S. time zones, creating high rates of stress, sleep deprivation, and mental health challenges. Tech teams, especially in startups, may adopt similar schedules during crunch cycles.
Regions with intense startup ecosystems sometimes fall into an 80-hour-week mentality during rapid product pushes. While not as systematized as 996, this “all hands, all the time” approach still leads to burnout and churn.
In contrast, regions like Romania, Poland, Ukraine, Colombia, Argentina, Brazil, and Costa Rica maintain more structured, regulated, and culturally balanced working hours. This is exactly why they’ve become top destinations for offshore engineering talent: high performance without unhealthy overwork.
Behind ‘996’ work schedule is initially a need for more efficiency, faster shipping, and around-the-clock productivity. Offshoring can give you access to all of this, but without burning out your team or cultivating the culture of toxic productivity.
Tech workers who sleep, rest, and have a life outside of work write cleaner, more thoughtful code. Offshore engineers don’t operate under 72-hour work weeks, so they stay sharp, engaged, and effective.
Healthy teams → higher output → fewer bugs → faster delivery.
Instead of squeezing a small in-house team to “just work more,” companies can instantly expand engineering capacity by tapping into global talent. Hiring in LATAM or Eastern Europe allows you to:
Scaling bandwidth is always cheaper than scaling burnout.
Let’s be honest: some leaders push 996 because local salaries are high. Offshore teams reduce cost pressure and make balanced workloads possible. TurnKey’s transparent cost-plus pricing gives companies control over salaries and compensation-related bonuses.
996 environments create churn. In contrast, TurnKey’s offshore model is built around keeping developers happy and stable:
Our clients routinely see 50%+ lower churn than traditional offshoring — and far better than any 996 in-house team struggling with burnout.
Pushing employees into 72-hour weeks can violate labor laws. Offshore hiring with TurnKey’s Hybrid EoR ensures:
This means you scale fast without stepping into dangerous HR territory.
When you hire globally, you get:
— while keeping your in-house team sane, healthy, and loyal.
In Silicon Valley’s push to move faster than ever, offshoring is the only model that delivers speed and sustainability.
The future of tech isn’t built on 72-hour workweeks — it’s built on sustainable, scalable teams. Offshoring done the right way – as we do it – gives companies the speed they want without sacrificing the people who make that speed possible.
TurnKey’s model focuses on long-term team health and high performance:
With TurnKey, companies scale fast, avoid the toxicity of long hours, and build teams that actually want to stay and innovate.
Hire offshore developers and ensure maximum productivity without burning out your team!
Yes — especially in AI-heavy startups. As product timelines shrink and investor pressure grows, some founders push teams toward longer hours. But while 996 may create short-term velocity, it destroys long-term productivity, talent retention, and code quality. That’s why more companies are turning to offshore teams to scale sustainably instead of overworking local staff.
Some do — China and parts of India still experience crunch-heavy work environments. But the top offshore destinations for U.S. tech companies — Romania, Poland, Colombia, Argentina, Brazil, Costa Rica — maintain healthier, regulated work patterns. This is exactly why they’ve become preferred markets: high performance without burnout.
Offshore scaling distributes workload instead of intensifying it. With access to top talent in LATAM and Eastern Europe, companies can build larger, better-balanced teams without forcing engineers into 12-hour days. TurnKey enhances this with custom recruiting, strong retention programs, transparent compensation, and Hybrid EoR protection — ensuring everyone works under healthy, legal, and sustainable conditions.
TurnKey Staffing provides information for general guidance only and does not offer legal, tax, or accounting advice. We encourage you to consult with professional advisors before making any decision or taking any action that may affect your business or legal rights.
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