The Growing Importance of Company Culture in Tech Hiring

tech hiring
Table of Contents

In today’s tech landscape, hiring is no longer just about assessing a candidate’s technical skills. As the tech industry matures and evolves, company culture has become a crucial focal point in the recruitment process. Here’s a look at why company culture is now a non-negotiable in tech hiring and how some of the world’s biggest tech giants are leading the way.

In this article, I delved deep into numerous global tech firms to uncover the cross-cultural hurdles they face and the strategies they employ to overcome them. I’ll be sharing these invaluable insights with you. Additionally, I’ll introduce TurnKey’s robust 7-step blueprint designed to seamlessly integrate offshore employees into established teams and the overarching company culture. With our specialized guidance, I assure you that you can navigate these cultural nuances with ease, enabling your offshore software developers to flourish and significantly contribute within your company’s distinctive culture.

Why Company Culture Matters

The digital revolution has not only transformed the way we work but also where we work. As remote work gains momentum, especially in the tech industry, hiring practices too are evolving. One constant amidst this change, however, is the significance of company culture. When hiring remote tech talent, company culture becomes even more vital. Here’s why:

1. Building Trust in a Virtual Environment

In traditional office settings, trust is built through face-to-face interactions, informal chats by the water cooler, and observing colleagues’ day-to-day work ethics. In a remote setup, these casual interactions are limited. A strong company culture can establish a foundation of trust and mutual respect, ensuring that everyone is aligned and working towards shared goals, even when miles apart.

2. Employee Engagement and Productivity

Remote employees don’t have the physical camaraderie of an office environment. A robust company culture can fill this gap by fostering a sense of belonging and purpose. When remote tech talent feels connected to the company’s mission and values, they are more likely to be engaged and productive.

3. Retaining Top Talent

High turnover is costly, both financially and in terms of team morale. Remote employees who resonate with a company’s culture are more likely to stay long-term, as they feel valued and understand their role within the larger organization.

4. Facilitating Seamless Communication

Communication is the linchpin of remote work. A cohesive company culture can set the tone for open, transparent, and effective communication. When team members share common values and practices, misunderstandings are reduced, and collaboration becomes more streamlined.

5. Diversity and Inclusion

Remote work inherently opens doors to a global talent pool. A defined company culture can act as a guidepost, ensuring that, despite diverse backgrounds, everyone works cohesively. At the same time, it’s crucial that the culture promotes inclusivity, valuing the varied perspectives that global talent brings.

6. Strengthening Company Brand

When remote employees feel connected to a company’s culture, they become its ambassadors. Their interactions with clients, their contributions to projects, and even their social media posts can reflect and amplify the company’s values, strengthening its brand in the broader tech industry.

7. Promoting Innovation

Tech companies thrive on innovation. A well-defined culture can foster an environment where remote employees feel empowered to voice their ideas, experiment, and push boundaries, driving the company forward.

In the era of remote work, company culture isn’t a mere luxury; it’s a necessity. It acts as the glue holding dispersed teams together, ensuring not just operational efficiency but also a sense of unity and shared purpose. For tech companies, where the pace of change is rapid, a solid cultural foundation can be the anchor, providing stability while allowing for innovation and growth.

62%Companies that identified intercultural skills as "very important" for their current employees working in a global environment. (Source: Society for Human Resource Management)
84%Companies that offer or plan to offer cross-cultural training to their employees working in a global environment. (Source: Society for Human Resource Management)
88%Expatriates who believe that cross-cultural training programs prior to international assignments can enhance their performance. (Source:
$1.5 billionThe estimated annual cost of failed global assignments due to cultural misunderstandings. (Source: Harvard Business Review)
77%Employees that believe they would benefit from working with colleagues from diverse cultural backgrounds. (Source: Glassdoor)

We Help Startups Perfectly Integrate Offshore Developers Into Their Team.

The Challenge of Cultural Assessment in Remote Tech Hiring

Cultural assessment is an integral part of the hiring process, even more so when hiring remote tech talent. However, gauging cultural fit without the traditional face-to-face interactions and in-person observations poses distinct challenges. Here’s a deep dive into eight factors that make it challenging:

1. Lack of Physical Interaction:

In-person interviews allow employers to pick up on non-verbal cues, body language, and subtle interpersonal dynamics that can offer insights into a candidate’s cultural fit. Remote hiring processes often miss these nuanced indicators, making cultural assessment more complex.

2. Risk of Surface-Level Judgments:

With limited interactions, there’s a risk that decisions may be based on superficial judgments. For instance, a candidate’s home environment, seen during a video call, might unintentionally bias the interviewer, leading to assumptions about their professional capabilities.

3. Balancing Cultural Fit with Diversity:

Aiming for cultural fit can unintentionally promote homogeneity. Companies may end up hiring individuals who think, act, and even look similar, stifling diversity. In a remote context, where global talents are accessible, maintaining a balance between cultural cohesion and diversity becomes even more challenging.

4. Reliability of Digital Assessment Tools:

While many digital tools and platforms promise to assess cultural fit, their reliability can vary. Algorithms can’t always capture the depth of human behavior and may not account for unique company-specific nuances.

5. Overemphasis on Autonomy:

Remote work requires a degree of autonomy. However, placing too much emphasis on this can lead to overlooking candidates who thrive in collaborative environments but might need some initial support in transitioning to remote work.

6. Communication Barriers:

Cultural assessment often involves understanding a candidate’s communication style and how they handle conflicts or collaborations. With remote interviews, tech glitches, time zone differences, or even internet speeds can hamper effective communication, making assessments difficult.

7. Authenticity of Shared Information:

In remote settings, both employers and candidates might portray an idealized version of their work habits or company culture. Without in-person visits or interactions, it’s tough to validate the authenticity of shared information.

8. Varied Interpretations of Company Culture:

Remote employees might be spread across different regions or countries. Cultural norms vary widely across locations. A behavior considered proactive in one culture might be seen as aggressive in another. These differences can muddy the waters when trying to assess cultural fit.

Cultural assessment in remote tech hiring is undeniably intricate. While the challenges are various, they’re not insurmountable. Companies need to continually refine their assessment processes, leveraging technology, and emphasizing clear communication. Most importantly, there must be a willingness to evolve, learn from missteps, and stay committed to building a diverse, inclusive, and cohesive remote team.

How TurnKey Addresses the Cultural Challenges When Hiring Tech Talent

At TurnKey, we understand the importance of cultural fit when hiring remote tech talent. Thus, we conduct training that helps prevent misunderstandings, enhance teamwork, and facilitate smoother interactions. I’ve put the nuggets into this 7-step overview of best practices for cultural fit when hiring tech talent:

Assessment of Needs:

  • Specify the objectives: Understand the goals of the training. Do you want to improve communication, reduce conflicts, or increase collaboration?
  • Identification of the audience: Determine who needs the training. Is it for expatriates, global teams, or leadership?

Cultural Awareness Building:

  • Introduce participants to the concept of culture and its impact on behavior, communication, and perceptions. Activities like the Iceberg Model can be helpful, where the visible aspects of culture are contrasted with the deeper, unseen aspects.

Knowledge Acquisition:

  • Provide factual information about the specific cultures in focus. This includes social norms, business etiquette, history, and values.
  • Offer insights into how certain behaviors or practices originated and their significance in the respective culture.

Skill Development:

  • Teach communication strategies for navigating cultural differences. This might include active listening, asking open-ended questions, or understanding non-verbal cues.
  • Develop problem-solving skills tailored to cross-cultural scenarios.

Practice and Simulation:

  • Use role-playing, scenarios, or case studies to allow participants to practice what they’ve learned.
  • This step helps solidify the concepts and allows individuals to recognize potential pitfalls before they encounter them in real situations.

Feedback and Reflection:

  • After simulations or real-world experiences, offer feedback. What went well? What could have been done differently?
  • Encourage participants to reflect on their own biases and how their cultural background influences their perspectives and reactions.

Continued Learning and Support:

  • Recognize that one training session is not the full remedy. Offer ongoing resources like books, courses, or mentorship for continuous learning.
  • Create support groups or networks where individuals can share their experiences and strategies for navigating cross-cultural challenges.
TurnKey’s YourShore model allows us to easily integrate developers directly into our organization so that they are truly my team. I honestly forget most of the time that they aren’t working in the same building as me.
Anna Alisova General Manager R1

Remember, cross-cultural training is not about stereotyping or trying to fit individuals into cultural boxes. Instead, it’s about understanding tendencies, being aware of potential differences, and developing the skills to navigate and appreciate those differences. Proper training can lead to enhanced collaboration, creativity, and success in global endeavors. 

Now, let’s look at how market giants are using cultural fit as a part of their recruitment process.

Struggling with Onboarding Offshore Employees into Your In-House Team's Culture? Rest Easy, TurnKey Will Do It for You.

4 Famous Market Leaders and Their Approach to Cultural Fit

Google: Pioneering the Culture-First Approach


Google, one of the tech titans, has long emphasized the importance of company culture. Their famed “Googleyness” metric isn’t just a quirky term; it’s a measure of a candidate’s cultural fit. It assesses how well prospective employees align with Google’s mission and values, and how they approach problems and interpersonal relationships. This focus on culture, combined with their vibrant workspace environments and employee perks, has set them apart as an employer of choice for years.

Netflix: Values over Skills


Netflix’s famed culture memo, which went viral years ago, exemplifies their commitment to cultural fit. The memo emphasized the importance of “cultural density” and suggested that they would rather let go of a technically excellent employee who didn’t align with their values. For Netflix, company culture isn’t just a set of ideals; it’s an actionable framework they live by.

HubSpot: The Culture Code

culture code

HubSpot, the marketing, sales, and service software giant, has developed what they term a “Culture Code.” This evolving document delves deep into how HubSpotters think about work, their relationships, and their actions. The code serves as a guide for potential hires to gauge their fit and has been instrumental in crafting a cohesive and passionate team.

Zappos: Paying for Cultural Fit (or Misfit)

Zappos, the online shoe and clothing retail behemoth, became famous for offering new hires a monetary incentive to quit after the initial training if they felt they weren’t a good fit for the company culture. It’s a bold move that underscores how much they value cultural alignment and are willing to put their money where their mouth is.

The growing importance of company culture in tech hiring is undeniable. As the cases of Google, Netflix, HubSpot, and Zappos show, cultural fit can play a pivotal role in driving a company’s success. However, while evaluating a candidate’s cultural fit, tech companies must be wary of not stifling diversity and must continually evolve their understanding of “culture” to foster a dynamic, inclusive, and successful workspace.

How important is cross-culture training for offshore developers?

Cross-Culture Training is essential when it comes to integrating offshore employees into a company's business culture. It helps establish a common understanding of expectations, goals, and company culture, which ultimately helps promote a strong and unified team.

What are some best practices for providing cross-cultural training to offshore employees?

Best practices for providing cross-cultural training to offshore employees may include developing an onboarding plan that integrates them into the company culture, providing frequent check-ins and clear expectations, and open communication channels. Additionally, offering virtual training and support can help offshore employees access the necessary resources they need to familiarize themselves with their roles and responsibilities.

How long should onboarding training last for offshore employees?

The length of onboarding training for offshore employees may vary depending on the complexity of the job, the employee's experience, and the company culture. However, typically the onboarding process should be thorough and provide all necessary resources for the employee to feel comfortable and establish themselves within the company. Ongoing training and support should also be considered to help offshore employees continually improve and stay updated with the latest tech changes.

August 27, 2023

TurnKey Staffing provides information for general guidance only and does not offer legal, tax, or accounting advice. We encourage you to consult with professional advisors before making any decision or taking any action that may affect your business or legal rights.

Tailor made solutions built around your needs

Get handpicked, hyper talented developers that are always a perfect fit.

Let’s talk
🤖 Need more answers?

Please rate this article to help our team improve our content.

This website uses cookies for analytics, personalization, and advertising. By clicking ‘Accept’, you consent to our use of cookies as described in the cookies clause (Art. 5) of our Privacy Policy. You can manage your cookie preferences or withdraw your consent at any time. To learn more, please visit our Privacy Policy.