Startup Field Notes

Here is a continuing collection of my favorite quotes from customers and tech friends in case you find yourself in the same spot or feeling like your experience is painfully unique. Keep the faith! #onyourteam
Picture of Sterling Lanier
Sterling Lanier

Co-Founder, CEO at TurnKey


I often feel like I’m in the Air Force with all the co-pilot queries from investors. Our focus remains on steering our tech ship to its destination, not on who or what is flying it. Avoiding being an AI cautionary tale is a priority 🤖

5 1 1

We didn’t start out to be a platform. We focused on building something specific that people really needed and then just organically expanded out from there. This has arguably been the biggest factor in our success (besides luck) 🥇

6 1 1

Raising money is like running a marathon while getting a root canal 🏃

Unknown 4

Managing a company right now is like building a ship in a bottle-there are so many constraints and there’s little room for error ⛵

Balade en haute Corse walk in high Corsican French island

There is no bigger disparity in perception between what people think it’s like to be an entrepreneur 😀 and what it’s really like 🥲

This website uses cookies for analytics, personalization, and advertising. By clicking ‘Accept’, you consent to our use of cookies as described in the cookies clause (Art. 5) of our Privacy Policy. You can manage your cookie preferences or withdraw your consent at any time. To learn more, please visit our Privacy Policy.