Social Media Specialist

About the Product:

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose:

Social Media Specialists are responsible for managing paid social media advertising campaigns, including account and campaign setup, audience creation, bidding and budget management, and regular testing for Carnegie’s higher education clients. They also lead organic social media initiatives, including audits, content strategy, and social listening, to help clients build an integrated and effective social presence.

Duties and Responsibilities:

• Paid Social Media Campaign Management

  • Launch paid social media campaigns across all major social platforms (Meta, LinkedIn, Snapchat, TikTok, Reddit) per latest best practices
  • Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost per click, impression share, and other important campaign metrics
  • Strategically optimize social media campaigns regularly for optimal performance

• Organic Social Media Services

  • Lead Organic Social Media Audits, including performance analysis, content review, and actionable recommendations for client growth
  • Develop Organic Content Strategy deliverables such as monthly content calendars and insights decks to support institutional goals
  • Guide Social Listening projects, analyzing conversations, sentiment, and brand mentions to inform client strategy and reputation management
  • Partner with clients to align organic strategies with paid media efforts, creating integrated social approaches

• Reporting and Analysis

  • Analyze campaign performance effectively based on data trends seen in the platform and Looker Studio dashboards to create client-facing insights
  • Proactively craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance

• Internal Teamwork

  • Collaborate across the social team to ensure cohesive support for both paid and organic service lines
  • Keep pace with paid and organic social media industry trends, sharing articles and updates from platform representatives to the team
  • Participate in content creation such as social media blogs, webinars, and internal and external resources

Knowledge, Skills & Abilities:

• Expertise in both paid and organic social media management
• Excellent attention to detail
• Strong problem-solving skills and the ability to adapt to new technologies
• Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
• Ability to learn quickly and adapt to new and changing technologies
• Passion, energy, and enthusiasm for digital marketing and customer service/client success
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Credentials and Experience:

• 2+ years of experience working in paid and organic social media
• Experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, Reddit Ads Manager, and/or TikTok Ads
• Experience with organic social media management, including audits, content strategy, and performance reporting
• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• Data analysis experience, particularly experience analyzing digital campaign metrics to measure success
• Familiarity with Asana or other project management tools a plus

We offer:

• We welcome new ideas and allow you to make an immediate impact on the team.
• Flexible Paid time off (PTO for any reason, including sick days (no specified limits) and flexible work schedule.
• Personal laptop.
• Health and wellness package.
• Fully remote.