Paid Media Specialist, Media Solutions for Carnegie

About the Product

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose

The Media Specialist is responsible for the setup, execution and optimizations of digital media campaigns, across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, TikTok, etc.), and Display/Streaming Programmatic media.
This role involves hands-on campaign setup, optimization and reporting across all channels.

Duties and Responsibilities

• Cross-Channel Campaign Management (Search, Social, Display, Programmatic)
  • Lead the setup and execution of Paid Media campaigns across paid social, paid search and Programmatic.
  • Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search, Social Media and Display programs.
  • Oversee the setup of Programmatic Display, Video and Audio campaigns in DV360, Spotify and other DSPs.
  • Lead optimization across Programmatic campaigns focusing on inventory curation, placements optimization, audience targeting, addressability, deliverability, and bid strategies.
  • Support the Strategy team on proposal requests and RFPs.
• Reporting and Analysis
  • Data Analysis: Extract in-platform and Looker Studio data to generate monthly client-facing performance reports.
  • Budget Pacing: Monitor campaign pacing and delivery to ensure strict adherence to budget and targeting parameters.
  • Performance Optimization: Track cross-channel KPIs (Search, Social, Display) and provide data-driven recommendations to improve cost per lead.
  • Insight Generation: Report on A/B test results, creative performance, search query intent, and audience targeting effectiveness.
• Internal Teamwork
  • Work collaboratively in a team environment.
  • Coordinate strategically with other internal specialists, including the Strategy and Creative teams, to develop fully integrated campaigns that meet client goals.
  • Show thought leadership by keeping pace with industry trends across Search, Social, and Display landscapes and offering ideas about process improvements, best practices, and tests.

Knowledge, Skills & Abilities

• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis.
• Expertise using project management tools such as Asana, Jira, Trello, Basecamp. etc.
• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere.
• Demonstrated problem-solving and critical-thinking skills through independent troubleshooting of issues.
• Ability to learn quickly and adapt to new and changing technologies.
• Clear written communication skills, both internally and externally.
• Passion, energy, and enthusiasm for digital marketing and client success.

Credentials and Experience

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred.
• 3+ years of experience working in Paid Search (Google Ads), experience managing paid social campaigns across top social platforms (e.g. Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads) and Programmatic using DV360 or other comparable DSPs.
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success.
• Background in performance marketing campaigns (with focus on ROAS/ROI/CPL optimization) is preferred.
• Experience working with international agencies with globally distributed teams is a plus
• Advanced English proficiency (B2–C1 or higher)

We offer

• We welcome new ideas and allow you to make an immediate impact on the team.
• Flexible Paid time off (PTO for any reason, including sick days (no specified limits) and flexible work schedule).
• Personal laptop.
• Health and wellness package.
• Fully remote.
  

As this is an English-speaking role, we kindly ask that all applications be submitted with a CV in English.