Marketing Operations Manager

About Us:

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.

Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.

We operate globally with offices in the US (NYC, Austin, Miami, Mountain View), APAC (Hong Kong, Shanghai, Beijing, Guangzhou, Singapore), and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.

What It’s Like to Work at YipitData:

YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals.

From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.

Why Top Talent Chooses YipitData:

• Ownership That Matters: You’ll lead high-impact projects with real business outcomes
• Rapid Growth: We compress years of learning into months
• Merit Over Titles: Trust and responsibility are earned through execution, not tenure
• Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention

If your ambition is matched by your work ethic—and you’re hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for.

About The Role:

We’re seeking a Marketing Operations Manager to own and evolve our Marketo ecosystem. This role will take full responsibility for the platform, improve how it’s structured and used, and partner closely with our Marketing team and Salesforce Admin to drive scalable, reliable execution. This person will immediately stabilize and improve the system, while enabling others on the team to operate more effectively. We expect East/West Coast/etc. work hours.

As Our Marketing Operations Manager, You Will:

• Own day-to-day execution in Marketo (email sends, landing pages, forms, smart campaigns, programs, UTM parameters)
• Drive Marketo platform architecture, governance, and best practices
• Improve program structure and operational standards
• Design and maintain scalable campaign frameworks
• Optimize lead lifecycle, scoring, routing, and sync with Salesforce
• Act as the primary Marketo expert and point of escalation
• Partner with the Salesforce Admin on data model, integrations, and automation
• Identify gaps, inefficiencies, and technical debt
• Support and mentor other Marketo users on the team
• Contribute to longer-term marketing operations strategy and tooling decisions
• Manage the integrations of additional tools like On24, ZoomInfo and other items in the MarTech stack
• Maintain database health through smart list logic, segmentation, and deduplication strategies.
• Track KPIs for campaign performance, conversion rates, and lead funnel progression.
• Recommend and implement improvements to marketing automation workflows and program efficiency.

You Are Likely To Succeed If You Have:

• 3+ years of hands-on experience in a marketing operations or marketing automation role.
• Proficient in Marketo; Marketo Certified Expert (MCE) preferred. Hands-on, end-to-end usage as well as administrative support are equally critical. Experience with HubSpot is also preferred.
• Working knowledge of Salesforce CRM; admin experience highly desirable.
• Strong understanding of marketing automation best practices including deliverability, nurture strategies, and lead scoring.
• Experience with marketing data analysis, segmentation, and reporting.
• Familiarity with UTM strategy, campaign attribution models, and web analytics tools.
• Experience with integrations, webhooks, or APIs
  
• Strong troubleshooting and systems-thinking skills
• Ability to thrive in a collaborative, metrics-driven, and fast-paced team environment
• Advanced English proficiency (B2–C1 or higher)

What We Offer:

• Our compensation package includes competitive salary and comprehensive benefit offerings. 
• Opportunities to build a career as a manager or individual contributor through our career ladder that promotes based on impact. You will have regular career conversations with your manager where you will discuss your short and long-term career goals. We are committed to helping you develop in your career and offer the potential for internal mobility opportunities
• We care about your personal life, and we mean it. We offer flexible work hours, a remote-first work environment, flexible vacation, team events, learning reimbursement, and more!
• Your growth at YipitData is determined by the impact that you make, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
• Personal laptop
• Health and wellness package

Candidates must have primary residency (and be physically located) in the country of hire (AKA Colombia/Brazil) in order to be considered for the position. If hired, the worker must maintain primary residency in the country of hire in order to be eligible for employment.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer.