Paid Search Specialist

About the Product

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose

Paid Search Specialists are responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegie’s higher education clients.

Duties and Responsibilities

• Campaign Setup and Management

  • Lead the strategy and execution of Paid Search campaigns for clients, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
  • Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
  • Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost per click, impression share, and other important campaign metrics
  • Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client objectives

• Reporting and Analysis

  • Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search
  • Monitor and evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance

• Internal Teamwork

  • Work collaboratively in a team environment
  • Coordinate strategically with other internal specialists, including the Digital Strategy team and other key Digital team members, to develop fully integrated campaigns that meet client goals
  • Show thought leadership by keeping pace with Paid Search industry trends and offering ideas about process improvements, best practices, and tests

Knowledge, Skills & Abilities

• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Demonstrated problem-solving and critical-thinking skills through independent troubleshooting of issues before escalating to other team members
• Ability to learn quickly and adapt to new and changing technologies
• Clear written communication skills, both internally and externally
• Passion, energy, and enthusiasm for digital marketing and client success
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis

Credentials and Experience

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred
• 2+ years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
• Data analysis experience preferred, particularly in analyzing digital campaign metrics to measure success
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) a plus
• Current certification in Google Ads Paid Search a plus

We offer

• We welcome new ideas and allow you to make an immediate impact on the team
• Flexible Paid time off (PTO for any reason, including sick days (no specified limits) and flexible work schedule
• Personal laptop
• Health and wellness package
• Fully remote