Product Manager, Lead Generation Solutions

About the Product:

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Job Purpose:

The Product Manager, Lead Generation Solutions, will be responsible for defining and executing the product strategy for our consumer digital lead generation products. This role will bridge business stakeholders, product management, and technology teams to translate strategic objectives into tangible product features and measurable outcomes. The Product Manager will own the product roadmap, detailed user stories, and acceptance criteria, ensuring that our lead generation solutions are built, optimized, and adopted to meet evolving business needs. A key focus will be understanding and representing user needs, monitoring the market, developing competitive analyses, and building consumer digital products that users love, with a strong emphasis on the lead generation space.

Duties and Responsibilities:

• Product Vision, Strategy & Growth

  • Define a clear product vision and strategy for consumer digital lead generation products, aligning with overall company objectives.
  • Align stakeholders around the product vision and strategy, fostering a shared understanding and commitment.
  • Lead the definition of growth strategies, commercial viability assessments, and go-to-market plans for new features and products in the lead generation space.
  • Monitor the market and conduct competitive analyses to identify opportunities and threats, informing product strategy for lead generation.

• User Needs & Roadmap Management

  • Champion the understanding and representation of user needs throughout the product lifecycle, ensuring customer-centric development of lead generation products.
  • Own and manage the product roadmap, prioritizing product features and capabilities based on strategic importance, user value, and technical feasibility for lead generation solutions.
  • Translate business goals into clear, detailed, and testable requirements and acceptance criteria for consumer digital lead generation products.
  • Map end-to-end user journeys across systems, identifying opportunities for improvement and innovation in lead generation initiatives.

• Discovery and Design

  • Lead requirements definition sessions; document current and future state workflows for lead generation systems, ensuring meticulous attention to detail.
  • Drive wireframing, prototyping, and collaborate on UI/UX design (visuals & interactions) to ensure intuitive and effective user experiences for consumer digital lead generation products.
  • Maintain traceability from requirements to test cases, releases, and reporting for lead generation products.

• Cross-Functional Collaboration & Empowerment

  • Create a shared brain across larger teams to empower independent decision-making, fostering a collaborative and efficient development environment.
  • Serve as the primary conduit among business leads, product managers, administrators, and data/engineering teams for lead generation products, advocating for customer needs throughout the process.
  • Facilitate demos, knowledge-sharing sessions, and best-practice documentation.
• Testing and Quality Assurance
  • Define robust test cases and scenarios for system changes; run functional testing for lead generation workflows.
  • Accountable for UAT planning and sign-off with stakeholders, ensuring all detailed requirements are met for lead generation solutions.
  • Drive data quality checks for source, integration, and reporting layers; escalate defects with clear reproduction steps and impact.
• Release Planning & Coordination
  • Coordinate release plans, timelines, and stakeholder readiness for lead generation product updates.
  • Ensure training, job aids, and rollout communications are prepared and delivered.
  • Track post-release issues, adoption, and stabilization metrics.

Knowledge/Skills/Abilities:

• Ability to produce and manage, work autonomously, and take initiative with a strong focus on detail.
• “Can-do” attitude with unwavering ethics and a willingness to help others.
• Exceptional relationship-building skills, cultural competency, and ability to communicate effectively with diverse groups of people and roles, particularly in advocating for customer needs.
• Willingness to embrace relational nuances, own personal mistakes, be empathetic, address conflicts directly and transparently, and commit to self-reflection and self-betterment.
• Dexterity to effectively deal with ambiguity, change, and continuous process improvements.
• Strong business analysis fundamentals: elicitation, detailed documentation, process mapping, traceability, UAT.
• Proven prompt management skills or desire to learn them.
• Demonstrated ability to define and execute growth strategies, commercial viability, and go-to-market plans for consumer digital products, preferably in the lead generation space.
• Experience with user journey mapping, wireframing, prototyping, and UI/UX design principles for consumer digital products.
• Strong understanding of market analysis and competitive intelligence.

Credentials and Experience:

• College degree or equivalent life/work experience.
• 5+ years in product management within SaaS, marketing technology, higher ed tech, or related domains, with a strong track record of building successful and beloved consumer digital products, with a focus on lead generation.

We offer:

• We welcome new ideas and allow you to make an immediate impact on the team.
• Flexible Paid time off (PTO for any reason, including sick days (no specified limits) and flexible work schedule.
• Personal laptop.
• Health/Sport Budget.
• Fully remote.