Marketing Associate
About YipitData:
YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.
We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on.
For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.
About SpendHound:
SpendHound is a 100% free software renewal management platform and service recently launched by the research firm YipitData. (See this introductory video from SpendHound’s Senior Product Manager!)
- SpendHound is the single source of truth for companies’ renewal information and includes:
- A comprehensive view of all software applications used with annual contract values, auto-renewal information, renewal dates, license counts, and more
- An invoice and contract management system for companies to store their invoices and contracts
- Renewal reminders through email and Slack so companies never miss upcoming software renewals
- Free advice from procurement experts to discuss price benchmarking insights and negotiation strategies for any upcoming renewals
- Companies use the SpendHound platform and procurement expert service to save time and money on their software renewals.
- SpendHound is free for customers because customer data is de-identified, aggregated with other panelists, and used as part of YipitData market research (example report).
Why You Should Apply NOW:
- SpendHound has grown from 50 to 500 customers over the past year and hopes to reach 1,000 soon!
- You’re getting in on the ground level as marketing hire #2, and will have the opportunity to experiment and get your ideas out the door quickly with very little red tape.
About The Role:
We have been growing at record speed, thriving in a disruptive environment as our new renewal management platform has become more valuable than ever.
We’re now seeking a well-rounded Marketing Associate to report to our Director of Marketing to drive new customer acquisition across various channels (mainly LinkedIn, email, and overall content creation).
This is a highly experimental role in which you will gain experience across a variety of marketing disciplines and launch campaigns faster than you would at other companies.
As Our Marketing Associate, You Will:
- Develop strategy – Develop and execute marketing strategies to help generate new inbound leads for our growing sales team.
- Manage campaigns day-to-day – Plan, implement, and manage multi-channel marketing campaigns (email, social media, content, PPC, SEO) to drive leads and conversions.
- Create content – Collaborate on the creation of compelling content, including case studies, whitepapers, and blog posts, that cut through the noise and create engagement.
You Are Likely To Succeed If:
- Highly proficient in written English
- 2+ years of experience in marketing, preferably in SaaS or B2B
- You have managed email campaigns through a marketing automation tool like Marketo or HubSpot (we use Marketo), or have an interest in learning that skill
- You have experience creating content (product launch announcements, case studies, etc.) for social media, in particular LinkedIn
- Bonus points – you have helped build a B2B community or large organic social media following
- You’re highly curious – looking to work on a variety of projects rather than just a singular focus area within marketing
- Nice to have: experience with Asana, Google Analytics, Salesforce
For You:
- You’ll work with a New York-based team
- 30 days PTO for any reason, including sick days (no specified limits)
- Flexible work schedule
- Personal laptop
- Health and wellness package
- Remote work
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer.